E-Marketing Strategy: 3 Ways to Engage 
Your Audiences 
Through Social Media

Previous installments of this column have addressed the first few steps necessary to build a strong Web marketing foundation: optimizing/rebuilding your website, locating your audiences online and distributing your content out to the blogosphere. Often, these first foundational steps are passed over in favor of the sexier task of social media marketing. And, sexy though it may be, social media marketing isn't easy, and it isn't free.