E-MarketingStrategy: 4 Tips and Tools for Tracking Your Web-Marketing Effectiveness
Remember the old trope: You can’t improve what you can’t measure.
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One of the obvious advantages of Web marketing over the traditional kind (print, TV, radio, etc.) is that nearly everything anyone does online is trackable and measurable. Each post on Facebook, each tweet fired off at the end of the day, every newsletter sent, and even every inch scrolled down a Web page can be parsed, segmented and measured. Now, of course, this drives privacy advocates nuts—the price of secluded, off-the-grid cabins hidden deep in the woods has risen fast enough to keep pace with Facebook's share price. But, to marketers like you and me, this environment of constant surveillance makes it very easy to know whether the effort you're putting forth is indeed worth it.
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J.S. McDougall
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