9 Things You Need to Know About ePub3
How the new, more flexible e-book standard can help grow your digital business.
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Bill McCoy
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Without doubt, e-books have (finally) arrived. Market share is in double-digits and rocketing upwards, and dedicated devices, tablets and smartphones are proliferating. Ignoring your digital readership potential is not an option; and treating e-books as an afterthought by offering up a recycled printer's PDF is not a digital strategy. For some types of highly formatted content, a PDF version may be useful, but if that's all you do, you'll be leaving significant distribution and enhancement options (aka revenue) on the table. Since your readers expect to be able to consume your premium content on devices of all shapes and sizes, mere paper-replica PDFs just won't cut it.
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Bill McCoy
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