Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
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Brian Howard
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If you look at “Tom Cruise: An Unauthorized Biography” as an equation—say, America’s most controversial A-lister + one of the world’s most titillating celebrity biographers + a secretive, litigious religion (+ as a bonus, a Writers Guild strike that has much of the entertainment biz on its heels)—you might guess that a publisher needs simply to sit back and let the money roll in.
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Brian Howard
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