Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
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Brian Howard
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But that’s just never the case, is it?
Yes, the book’s publisher, St. Martin’s Press, is reveling in the eye of what we’ll call a perfect storm of self-perpetuating buzz with the Andrew Morton-penned celeb-bio. Yes, prelaunch reports (denied by Morton) that the author was forced into hiding fed the storm. And, yes, the book launched Jan. 15 with the expected torrent of entertainment-news fanfare and obligatory rumblings of legal action from its subject.
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Brian Howard
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