Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
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Brian Howard
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Simply because there was little doubt that Morton’s book would capture the supposed imaginations of a celebrity-
obsessed public doesn’t mean that the marketing department sat back and let the storm unfold.
“No,” laughs Matt Baldacci, vice president, director of marketing and publishing operations at St. Martin’s. “You can never do that. Sometimes it feels like that, but no, you can’t.”
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Brian Howard
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