Launchpad: Marketing on Cruise Control
A behind-the-scenes look at the launch of ‘Tom Cruise: An Unauthorized Biography.’
By
Brian Howard
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
A Cautious Promotion Plan
The marketing plan wasn’t particularly complicated or newfangled—no blogs, social networking or viral video here—but it was well-considered and deftly executed.
“The snowball has been rolling for quite some time,” says Baldacci. “It’s been our challenge to control … how people know about the book. When are we going to catalog the book? Were we going to catalog the book?”
0 Comments
View Comments
E
Brian Howard
Author's page
Related Content
Comments