The 'Mr. Coffee' of Bookmaking
A close-up look at the Espresso Book Machine and InstaBook Maker, and the future of book-at-a-time technology.
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When espresso was first popularized in America, in the 1950s, it had all the qualities of a fad—commanding a lot of attention, then quickly fading out. The drink roared back into popularity in the ’90s on the back of a killer app called Starbucks, proving itself indispensable among a digital generation partial to need-it-now energy solutions. Who today can imagine life without it?
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James Sturdivant
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