The 'Mr. Coffee' of Bookmaking
A close-up look at the Espresso Book Machine and InstaBook Maker, and the future of book-at-a-time technology.
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Naysayers may assume fad status for the drink’s namesake, the Espresso Book Machine, the most high-profile attempt at introducing an all-in-one manufacturing package to the volatile world of book retail. In fact, the stars might be aligned just right if you’re rooting for the success of this curious contraption, which may, after all, prove itself the drip brewer of book manufacturing—a vital part of a suite of technologies central to an emerging “instant” product fulfillment system. Perhaps it should have been called “Mr. Coffee.”
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James Sturdivant
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