A Day in the Life
Don Findlay, practice director for DeepBridge Content Solutions (www.deepbridge.com) said understanding content destination is integral to ROI, especially for traditional publishers.
"Today the printing industry is undergoing significant changes as the effects of technology and the digital age require companies to invest more and more of their capital resources in equipment and technology," reports Consolidated Graphics (www.consolidatedgraphics.com). As a result, content management is also becoming an issue about how to maintain sufficient workflow when deadlines are looming. The economy was also on everyone's mind. Jebens noted that there are definitely electronic alternatives for better workflow efficiency, ROI and cost savings for traditional publishers looking to the Internet to exchange files.