A Day in the Life
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Ask what your paper can do for you
Manufacturing was the next step. And according to Janet McCarthy, vice president of Lindenmeyr (www.lindenmeyr), paper is the backbone of the book industry.
"Groundwood paper is an economical way to get your message across," she admitted, "because chances are most flyers and newspapers will be thrown out." But in the book publishing industry, paper choices become more complicated. Light and wear contribute significantly to how a paper type is chosen. And where there's longevity, said McCarthy, there's cost.
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