Frankly Speaking: Are You Bitextual?
A glut of new formats and distribution options requires publishers to be increasingly nimblewilling to meet book buyers' changing habits.
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Frank Romano
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At one time, many book publishers printed their own books. Then they discovered that the cost of maintaining a printing enterprise was less cost-effective than buying book printing and binding from commercial printers. Over the decades, they dabbled in (photo) typesetting and desktop publishing, and enlisted legions of part-time workers. At some moment in time, most books in production in New York City are on the subway, as industry freelancers carry manuscripts and artwork back and forth.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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