Frankly Speaking: Are You Bitextual?
A glut of new formats and distribution options requires publishers to be increasingly nimblewilling to meet book buyers' changing habits.
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Frank Romano
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It took Lightning Source and Amazon to change the book production calculus. Digital printing came of age, and it was the perfect match for that universal distribution channel called the Internet. Throw in e-books, and you give book publishers a major tummy ache.
The dream of every publisher (and author) is the long run in a world that is tending to shorter and shorter runs. It is already apparent that the book world will consist of a handful of super long runs, lots of long runs, many short runs and a plethora of one-offs. We will print more titles, but fewer copies because of on-demand printing.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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