Keeping the Faith
A growing interst in spiritual topics has created new challenges and trends for religious publishers.
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“In fact, the very popular title ‘The Purpose Driven Life,’ by Rick Warren is sold for $20,” he says. “If this book had been published by general trade it would go for $24. It’s just always been this way. For many years, booksellers claimed religious books had to have those lower price points, and it’s never changed.”
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Sharon R. Cole
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