A Maturing Ebook Market
By now, it’s no surprise that tablets and mobile devices are revolutionizing the way we consume and interact with media. Although print is not expected to disappear anytime soon (63 percent of book publishers see no end in sight for producing printed books as part of their mix), book publishers are ramping up production of ebooks with a focus on improving the overall user experience to accommodate the transitioning consumer. While more than half of the book publishers we surveyed decide how to produce a book on a per-publication basis, 30 percent are consistently producing both an ebook and printed book for each new publication.
Of those respondents not currently producing ebooks, 85 percent are planning to offer ebooks within the next three years. Backlist is also going digital: About 80 percent of book publishers surveyed report having a strategy in place for making backlist titles available as ebooks. Furthermore, with the Association of American Publishers announcing in June 2012 that ebook revenues outpaced hardcover revenues for the first time ever, it is clear that book publishers must anticipate a more digital future.
Due to the increased capabilities of technology, especially in tablets, there has been a demand for producers to improve how a reader can interact with and perceive the content. We asked about priorities for ebook production and distribution in the next 12 to 18 months, and respondents pegged improving the overall user experience as their top priority. With online and mobile user experiences continuing to become more interactive and intuitive, publishers and device manufacturers have been criticized for the limited font choices and lack of consideration for the flow of ebook text on mobile devices. As such, improving ebook design and typography was rated as another important priority, which also helps support the overall user experience.