A Maturing Ebook Market
A new Book Business/ InfoTrends study shows publishers are focused on improving the ebook user experience.
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By now, it’s no surprise that tablets and mobile devices are revolutionizing the way we consume and interact with media. Although print is not expected to disappear anytime soon (63 percent of book publishers see no end in sight for producing printed books as part of their mix), book publishers are ramping up production of ebooks with a focus on improving the overall user experience to accommodate the transitioning consumer. While more than half of the book publishers we surveyed decide how to produce a book on a per-publication basis, 30 percent are consistently producing both an ebook and printed book for each new publication.
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