Digital Directions: ‘Manuscript First’
A more efficient, pragmatic path to cross-platform publishing.
In the early days of e-delivery, some publishers pursued a quick approach to multi-device delivery by distributing their content as PDF files or some derivative. In other words, all of the delivery platforms displayed content as it appeared on the printed page. The immediate issue with this approach is that this format only looked good on, well, the printed page. Publishers can no longer get by with the PDF approach—beyond using PDF for sampling of the print product—for the simple reason that the marketplace is more sophisticated now, and customers will no longer accept PDFs as viable e-delivery.
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- Companies:
- Adobe
- Microsoft Corp.
Andrew Brenneman
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%0D%0A%20%20However,%20over%20the%20past%20year,%20a%20number%20of%20cross-platform%20publishing%20success%20stories%20have%20emerged%20that%20indicate%20a%20third%20practical%20approach.%20It%20is,%20in%20some%20ways,%20a%20cross%20between%20the%20first%20two.%20This%20third%20approach,%20which%20might%20be%20named%20"Manuscript%20First,"%20involves%20the%20creation%20of%20a%20manuscript%20that%20conforms%20to%20specific%20conventions%20or%20standards%20as%20defined%20by%20the%20publisher.%20This%20is%20most%20often%20implemented%20in%20Microsoft%20Word%20by%20the%20use%20of%20standard%20Word%20style%20names%20to%20create%20a%20"well-formed"%20manuscript.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fa-more-efficient-pragmatic-path-cross-platform-publishing-418740%2F" target="_blank" class="email" data-post-id="2918" type="icon_link"> Email Email
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