Digital Directions: ‘Manuscript First’
For a product to be successful, delivery devices must display the content in a manner optimized for that device. In other words, visual style must be device-specific, and "device-agnostic" content must be merged with these device-specific styles.
Two traditional methods of addressing this challenge exist. The first is to contract with a conversion services organization that will take content in one format and—via manual or semi-manual processes—convert it to another. The typical scenario involves the publisher providing the file(s) used for creating the printed work (PDF and/or Adobe InDesign), for the service provider to convert to an e‑book format, e.g., an EPUB file. This often is referred to as the "Print First" strategy, because the version of the content as designed for the printed page is produced first and iterations are based off of it.
- Companies:
- Adobe
- Microsoft Corp.
%0D%0A%20%20However,%20over%20the%20past%20year,%20a%20number%20of%20cross-platform%20publishing%20success%20stories%20have%20emerged%20that%20indicate%20a%20third%20practical%20approach.%20It%20is,%20in%20some%20ways,%20a%20cross%20between%20the%20first%20two.%20This%20third%20approach,%20which%20might%20be%20named%20"Manuscript%20First,"%20involves%20the%20creation%20of%20a%20manuscript%20that%20conforms%20to%20specific%20conventions%20or%20standards%20as%20defined%20by%20the%20publisher.%20This%20is%20most%20often%20implemented%20in%20Microsoft%20Word%20by%20the%20use%20of%20standard%20Word%20style%20names%20to%20create%20a%20"well-formed"%20manuscript.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fa-more-efficient-pragmatic-path-cross-platform-publishing-418740%2F" target="_blank" class="email" data-post-id="2918" type="icon_link"> Email Email
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