Printing & Manufacturing, Ebooks & Digital Media, Business Strategy March 1, 2012 Digital Directions: ‘Manuscript First’ A more efficient, pragmatic path to cross-platform publishing. Andrew Brenneman, founder of Finitiv. By Andrew Brenneman Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 1 Comment Comments Andrew Brenneman is founder of Finitiv, which provides publishers with cloud-based services, mobile product development and digital strategy consulting. « Previous 1 2 3 4 All 1 Comment View Comments Companies:AdobeMicrosoft Corp. Andrew Brenneman Author's page Related Content What Publishers Need to Know in 2018 Comments Carmen Webster Buxton I would argue that the big advantage to XML is being able to run easily-available, off-the-shelf tools on XML files. If you’re relying on Word files that merely have a "structure," you are still in danger of the word processing software changing in a way that messes you up. Garbage in, garbage out, and too often when it comes to conversion, Word files are all too often full of garbage. The strength of XML is that you can define rules for the document, like saying every chapter must have a title, and then make sure those rules are followed. p.s. The Kindle Touch is still e-ink. The LCD Kindle is the Kindle Fire.