A Proactive Approach
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Here are answers to common questions about product activation; specifically, what activation means to users, why activation is controversial, and how high technology companies—and specifically Adobe Systems—are taking customer feedback to heart.
What is product activation?
Activation is an interactive representation of the licensing agreement that always existed between software vendors and their customers. The process authenticates licensed users, without hindering their ability to use the software. For example, just as photographers use watermarks to protect their intellectual property, Adobe is now using activation as a way to "watermark" Photoshop.
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- Companies:
- Adobe
- Adobe Systems Inc.
- People:
- Drew McManus Drew McManus
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