Market Focus: Tough Sell for Reference Books
A struggling economy and changing market challenge publishers.
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McFarland plans to focus more resources on electronic books in the coming year. “I believe that there is a modest, but definite opportunity with e-books,” Herman says.
Springer Science+Business Media already has a strong presence in the
e-book reference market. The Berlin, Germany-based publisher has more than 12 e-references available for sale, and more than 30 new titles are scheduled for release this year.
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Brian R. Hook
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