A Textbook Case
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Many a truth is spoken in jest. That's certainly the case with an old but insightful publishing industry tale.
It goes something like this: A publisher's print buyer and printer's salesperson are having lunch. The print buyer says, "What can your printing plant do for me?" To which the salesperson replies, "We can give you the best price, the utmost in quality, and the fastest service. Pick any two."
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- Companies:
- AOL
- Webcrafters Inc.
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