Barnes & Noble and A&E Network Partner on Book Promotion to Launch New TV Series 'The Glades'
June 9, 2010
NEW YORK, June 9, 2010—A&E Network announced today the launch of an innovative and exclusive marketing partnership with Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, to drive tune-in for its new original drama series "The Glades," which premieres on A&E on Sunday, July 11 at 10:00 PM/ET.
In a television and book industry first, A&E has transformed its pilot script of "The Glades" into both a physical and digital book with a breakthrough promotion and distribution through Barnes & Noble's retail, online and digital channels to drive awareness for, and engagement with, its new, original drama series in advance of the show's broadcast premiere.
Beginning June 9, "The Glades" book will be featured on in-store displays in nearly half of Barnes & Noble's book stores across the country, reaching millions of book-loving Barnes & Noble customers. A complimentary copy of "The Glades" will be offered to in-store customers, while supplies last. A free copy of "The Glades" will also be shipped with BN.com orders through July, marking another industry first.
To leverage the popularity of eBooks and Barnes & Noble's digital content leadership, a free eBook version of "The Glades" will also be featured on BN.com and in the company's eBookstore, available for immediate download to be enjoyed on Barnes & Noble's award-winning NOOK eBook Reader or on hundreds of popular mobile and computing devices with free BN eReader software including iPad, iPhone, iPod touch, BlackBerry, PC, Mac and more. The promotion will be featured at www.bn.com/theglades and cross-promoted on A&E's on-air and online properties.
"We're excited to be partnering with Barnes & Noble on this unique promotion," said Guy Slattery, SVP of Marketing for A&E. "'The Glades' book has all the right ingredients to be essential summer reading and drive awareness for the series premiere in July."
"We are honored to partner with A&E to launch its new drama series with an innovative book-centric promotion that taps our expertise, retail, online and digital channels and reaches our loyal customer base," said Patricia Bostelman, Vice President of Marketing for Barnes & Noble. "We believe our crime and murder mystery-loving customers in particular will enjoy the opportunity to read the script before the show airs. And we're excited to offer "The Glades" to customers as a complimentary book and eBook to be enjoyed on NOOK or another BN eReader software-enabled device."
In a television and book industry first, A&E has transformed its pilot script of "The Glades" into both a physical and digital book with a breakthrough promotion and distribution through Barnes & Noble's retail, online and digital channels to drive awareness for, and engagement with, its new, original drama series in advance of the show's broadcast premiere.
Beginning June 9, "The Glades" book will be featured on in-store displays in nearly half of Barnes & Noble's book stores across the country, reaching millions of book-loving Barnes & Noble customers. A complimentary copy of "The Glades" will be offered to in-store customers, while supplies last. A free copy of "The Glades" will also be shipped with BN.com orders through July, marking another industry first.
To leverage the popularity of eBooks and Barnes & Noble's digital content leadership, a free eBook version of "The Glades" will also be featured on BN.com and in the company's eBookstore, available for immediate download to be enjoyed on Barnes & Noble's award-winning NOOK eBook Reader or on hundreds of popular mobile and computing devices with free BN eReader software including iPad, iPhone, iPod touch, BlackBerry, PC, Mac and more. The promotion will be featured at www.bn.com/theglades and cross-promoted on A&E's on-air and online properties.
"We're excited to be partnering with Barnes & Noble on this unique promotion," said Guy Slattery, SVP of Marketing for A&E. "'The Glades' book has all the right ingredients to be essential summer reading and drive awareness for the series premiere in July."
"We are honored to partner with A&E to launch its new drama series with an innovative book-centric promotion that taps our expertise, retail, online and digital channels and reaches our loyal customer base," said Patricia Bostelman, Vice President of Marketing for Barnes & Noble. "We believe our crime and murder mystery-loving customers in particular will enjoy the opportunity to read the script before the show airs. And we're excited to offer "The Glades" to customers as a complimentary book and eBook to be enjoyed on NOOK or another BN eReader software-enabled device."
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