Digital Directions: Addressing The Human Element of Digital Change
People, not technology, will shape your publishing company's trajectory toward a bright digital future.
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● Untangling digital rights. The issue of digital rights represents a significant hurdle for many publishers. The Holy Grail of magically "digitizing the backlist" is often impeded by a lack of digital rights clauses in contracts pertaining to older titles. A secondary issue is the inclusion in print titles of one-time-use artwork that has not been cleared for digital delivery. This issue is made even more challenging by the fact that modes of delivery that the publisher may use in the future may not even exist today.
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- Andrew Brenneman
Andrew Brenneman
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