Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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Last month, The Association of American Publishers (AAP) reported that adult hardbound book sales totaled $2.8 billion in 2007, a 7.8-percent increase over the previous year. Adult paperbacks sales totaled $2.3 billion last year, a 0.2-percent increase over 2006. )
“The gains in the adult trade segment… have been incremental over the years, and … the compound growth rate over the past few years has been steady,” says Tina Jordan, AAP vice president.
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