Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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What does this mean for publishing executives? “The health of the trade market indicates that there is an ongoing enthusiasm for reading as a leisure activity, not to mention that the selection of titles consumers have to pick from is endless,” Jordan says. “The formats available to them—audio (via CD or digital download) and e-books—give consumers a selection of how they want to read.”
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