Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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Focus on Readership
Today’s readers are multitaskers: They digest more information in less time, and for this reason and many others, the Internet has become a powerful tool. It also, in some cases, rivals books as a potential source for information. With the emergence of Web 2.0 applications, consumers have easy access to a wealth of information online, from forums and blogs to online databases and usergenerated content Web sites such as Wikipedia.
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