Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
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While consumers now have wider access to entertainment than ever before, the intrinsic value of books is still appreciated. Ursula K. Le Guin’s February Harper’s Magazine article, “Staying Awake: Notes on the Alleged Decline of Reading,” points out, “The book itself … is a really neat little device, compact, often very pleasant to look at and handle, that can last decades, even centuries. It doesn’t have to be plugged in, activated or performed by a machine; all it needs is light, a human eye and a human mind.”
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