Aerbook Ebook Platform Introduces Publishers to Native Retail
This is exactly what Aerbook does with ebooks, sending page excerpts into the social media stream where readers can then buy the entire work. "It's sort of like native advertising," says Martinez, "but you can think of it as native retail."
To create this native retail experience, Aerbook uses cloud-based technology, hosting its clients' ebooks on the Aerbook Cloud. From there, certain pages can be made viewable to the public in a preview format. Those pages are then wrapped in "social metadata," so that when shared, the pages will appear in the social network's native post format. After viewing the preview, users can choose to purchase the book directly from the Aerbook Cloud and have it sent to their ereader or tablet. If they enjoy the read, they can share other selected pages on social media and continue the discoverability cycle.
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.