Aerbook Ebook Platform Introduces Publishers to Native Retail
Aerbook's solution was to create that common ground for illustrated, non-narrative works. "When a book is put into the Aerbook service," explains Martinez "we break it down into an XML formulation in our CMS. When you want a format, you press a button and it will package the book into that format and host it on the cloud."
Now, Aerbook offers this same service to all types of ebooks, including both narrative and illustrated works. It is this conversion software that then hosts the XML formulation on the Aerbook Cloud, allowing for sharable pages on social media, direct sales, and greater consumer data.
These complementary features have attracted the notice of Ingram Content Group, which has begun to integrate Aerbook services into CoreSource and IngramSpark, which aid in the distribution of both ebooks and print throughout the world.
What does the future hold for Aerbook? Expect more data about user locations and book discoverability related to that. Martinez describes this soon-to-be announced project as "a new form of retail that maps into the way that people discover and browse and where that browsing takes place."