All the Rage
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"Publishers love it because their books are durable and jump off the shelves," Arledge explains. "Someone's not going to pick-up books that look damaged. ELKote keeps them looking fresh and exciting."
To decrease cost, the printer buys in bulk. For instance, paper, such as metallized and cover substrates, that normally cost a small-to-mid size publisher more to purchase independently, are made available at lower prices through the printer. Arledge says that this pattern exists industry-wide. With the exception of a large publisher like McGraw-Hill that tends to negotiate its own deals for paper buying, consulting with one's printer can be the most affordable option for publishers printing covers and jackets.
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