Advertisement
 
 

American Society of Health-System Pharmacists Launches eBook Platform, Powered by iPublishCentral Software

Award-Winning Digital Publishing Technology From Impelsys Creates New Offering That Provides Pharmacy Professionals With Instant Online Access to Most Popular ASHP Titles

July 20, 2011
(Press Release) NEW YORK, NY—(Marketwire - July 20, 2011)— The American Society of Health-System Pharmacists (ASHP), a 35,000-member organization for pharmacy professionals who practice in hospitals and health systems, today announced the launch of a new online platform for making available its popular educational titles in eBook format.

The ASHP eBooks site was developed in partnership with Impelsys, a global leader in providing electronic content delivery solutions, with the use of the iPublishCentral software that is used by publishers and professional associations worldwide.

ASHP eBooks are available now. Books purchased from ASHP's eBook Store can be accessed from any desktop, laptop or tablet computer with Adobe Flash software. In the coming months, the organization will also offer eBooks that are compatible with the iPad, Kindle and other electronic reading devices.

"Clinicians, pharmacy managers, faculty and students all voiced the need for us to provide digital access to our highly regarded pharmacy publications, and ASHP responded to those voices by partnering with the digital publishing experts at Impelsys," said Carol Wolfe, vice president, publications and drug information systems of ASHP. "Many of our most popular titles for pharmacists and pharmacy technicians are now available as eBooks, with many more to come throughout 2011."

According to Wolfe, the ASHP eBooks platform — powered by the award-winning iPublishCentral software— offers users a number of powerful tools to help them navigate content and use that information to advance their practices. For example, keyword searches across eBook titles provide results of titles that are available to all members. Bookmarks, notes and comments can be managed across all titles in a personal library.

"ASHP's eBook collection allows pharmacy professionals and students to have fingertip access to their most important titles, for both online and offline reading," said Sameer Shariff, chief executive officer of Impelsys. "We are proud to partner with them in the development of their digital publishing strategy and the creation of this new eBooks platform."

About ASHP
For more than 60 years, ASHP has helped pharmacists who practice in hospitals and health systems improve medication use and enhance patient safety. The Society's 35,000 members include pharmacists and pharmacy technicians who practice in inpatient, outpatient, home-care, and long-term-care settings, as well as pharmacy students. For more information about the wide array of ASHP activities and the many ways in which pharmacists help people make the best use of medicines, visit ASHP's Web site, www.ashp.org, or its consumer Web site, www.SafeMedication.com.
 

MORE ON E-BOOKS & DIGITAL PUBLISHING >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P> Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do


...

ORDER NOW

Available as a PDF.<BR> <BR>A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely. <BR><BR>That’s the focus of this new guide to email marketing, with articles devoted to best practices for prospecting; continuing to build and refresh your opt-in file; how social and email work together; generating relevant content; keeping your messages safe from spam filters and junk-mail folders; and more. <BR><BR>Are you searching for ways to create stronger email marketing campaigns? <BR><BR>The DirectMarketingIQ and Target Marketing editorial teams have been researching, writing and collecting expert advice from industry leaders about how to create top-notch email marketing campaigns for years. <BR><BR>We’ve compiled this information and made it easy for you to find all in one place, with our easy-to-read report – <EM>Email Marketing That Works (2nd Edition)</EM>. Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email



...

ORDER NOW

 

SPONSORED CONTENT

MORE ON PRODUCTION & MANUFACTURING >>

FROM THE BOOKSTORE

Available as a PDF<BR><BR>Your everything-you-need-to-know guide to personalized URLs, including: <B>Best Practices </B>on why they work, campaign strategy, multichannel creative, analytics, and <B>10 Case Studies.<BR></B><BR>A New Best Practices and Case Studies report from DirectMarketingIQ.<BR> <BR>Do you want a higher response rate? Do you want to make a bigger profit? Do you want to engage your customers and continue the conversation? Then ... you need to know about PURLs and how they can achieve all the above and more! <BR><BR>With <EM>PURLs for Profit </EM>you'll have your personal roadmap that will show you how to successfully implement and profit from PURLs. This definitive special report takes you step-by-step on how to integrate PURLs into your marketing mix — email, direct mail, landing pages and social media — for an enhanced user experience so that prospects can make more informed purchasing decisions faster. <BR><BR>Here are just a few of the important takeaways you'll learn:<BR>
<UL>
<LI>Why PURLs work 
<LI>How PURLs connect the dots between direct mail, email, social media and the web 
<LI>What you should test and why 
<LI>What campaigns benefit most from PURLs 
<LI>How to create a relevant campaign 
<LI>Privacy and PURLs 
<LI>What steps should you take 
<LI>How to measure your ROI 
<LI>Maintain the magic by maximizing the message, the creative and the list! 
<LI>The importance of tracking and continuing the conversation 
<LI>Where social media fits into the mix </LI></UL>
<P>In addition, you'll see actual case studies where PURLs have made a big difference in a variety of marketing efforts. <BR><BR>Here's a list of the types of companies and organizations that are featured in this informative special report: </P>
<UL>
<LI>Financial Services 
<LI>Higher Education 
<LI>Publishing 
<LI>Nonprofit 
<LI>Retail 
<LI>Technology 
<LI>Seminar/Conference 
<LI>Quick-Service Restaurant</LI></UL>
<P>Download your copy of <EM>PURLs for Profit</EM> today!</P> PURLs for Profit

Available as a PDF

Your everything-you-need-to-know guide to personalized URLs, including: Best Practices on why they work, campaign strategy, multichannel creative, analytics, and 10 Case Studies.

A New Best Practices and Case Studies report from DirectMarketingIQ.

Do you want a higher response rate? Do you want to make a bigger profit? Do you





...

ORDER NOW

Available as a PDF<BR><BR>A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.<BR><BR>Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of what makes for a successful marketing campaign still applies: 40% lists, 40% offer and 20% creative. <BR><BR>That's right: 40% of the deal is lists! List research isn't easy, but finding the right list that responds to your offer and creative is like finding the pot of gold at the end of the rainbow. <BR><BR>That's why we've created this information-packed, affordable <EM>Secrets of List Research</EM><STRONG> </STRONG>how-to guide that will help you hone your list research skills for both your offline and online campaigns. And, believe me, these are skills that are crucial for building your business that will pay off again and again. <BR><BR>Thanks to the expert advice by legendary industry leaders, you'll learn about:<BR>
<UL>
<LI>When to work with a list broker and when not to 
<LI>How to read a data card 
<LI>The ins and outs of testing lists 
<LI>What to ask before you test 
<LI>Testing email lists vs. postal lists. What's the difference? 
<LI>What are the key variables that can impact response? 
<LI>How to use list enhancements effectively 
<LI>Hotline names — the hotter the better! </LI></UL>
<P>What's more, you'll have at your fingertips the "<B>List Research Worksheet" —</B> the 14 steps that will help you in making smart list decisions.</P> Secrets of List Research (2nd Edition)

Available as a PDF

A guide to the need-to-know details of list research, data cards, list tests, list rentals, enhancements and online-sourced data.

Simply put, the best offer in the world, wrapped in fabulous creative — BUT sent to the wrong person could put you out of business. The old 40/40/20 rule of



...

ORDER NOW

 

COMMENTS

Click here to leave a comment...
Comment *
Most Recent Comments: