Amy Fisher's Book Tests New Publishing Model
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"It was a unique experiment," recalls Best. "We wanted to show that if you combined an offset and digital strategy, and added in some micro inventory, you could cut waste, boost returns and make the book profitable whether it was a big hit or not."
For the Nashville, Tenn.-based print-on-demand and digital fulfillment services company, "If I Knew Then …" was an ideal experiment to challenge the traditional and accepted economics of the book publishing industry.
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