Top Book Manufacturers: Printers Adapt by Following the Market
An evolving marketplace
has meant reshuffling
priorities, but basic business models are sound.
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Although "volume decline was immediate" for books when the recession hit, "it danced around a number that was dramatic, but manageable," says Kevin Spall, president of Thomson-Shore. "It wasn't a drop of meteoric proportions. … Printers who were able to get their costs in line were able to manage in relatively good shape compared to catalogs, where some people were devastated."
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James Sturdivant
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