Reaching Today’s Kids
An interview with Lisa Holton, president, Scholastic Trade Books and Book Fairs
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Several recently published studies have found that kids are becoming “teens” at a younger age than ever before. Children’s book publishers must face the challenge of reaching a changing audience demographic of more independent and mature readers. Lisa Holton, executive vice president of Scholastic and president of the company’s book fairs and trade books, talks with Book Business about the task.
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Peter Beisser
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