An Issue for the History Books
As for the product placement, I’m not surprised by it, and I definitely don’t expect it to go away. Movies are made directly from books, and movies feature product placements galore. That said, if “Crime and Punishment” is ever rewritten to say that Raskolnikov used a Ginsu knife to murder the old woman, I think I’ll throw away my reading glasses.
No medium is safe from product placement—not even magazines, with recipes featuring brand-name ingredients, clothes adorning models or interview subjects with the designers identified in the captions, and so on. ... Oh, shoot, I just spilled my Coca-Cola and lost my train of thought …
Anyway, I hope you enjoy reading this issue as much as I enjoyed working on it. It’s definitely one for the history books.