Believe It or Not, Ripley’s Latest Launch a Hit
“The Remarkable … Revealed” hit shelves in August and, on the strength of a beefed-up publicity campaign, is seeing excellent early returns.
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“Our primary line of business has always been attractions and museums—showing the weird and unusual things—and we never really had any expertise in all these other areas,” says Deska, who has spent 25 years with Ripley’s in various capacities—accounting, operations, franchising and now publishing and licensing. “But we decided it was time to start controlling our own destiny, and bringing the publishing division in-house was sort of the first way. We’ve started using a book packager and our own sales force, etc. More and more we’re trying to bring things in-house to control the brand, and therefore, own the content.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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