Believe It or Not, Ripley’s Latest Launch a Hit
Deska adds that a staff of about five Ripley’s employees was behind “The Remarkable … Revealed,” which had a print run (in English) of 800,000 units.
The Ripley’s name carries enough weight that content for the book—a collection of wacky tales featuring some of the world’s weirdest people, places and creatures—is virtually all user-generated. “Initially, for the first book, we had so much content [in our archives] that we could use. … It’s a little more of a challenge now, but it’s actually gaining its own momentum. People are now wanting to get in the book. They’re writing to us, giving us content, and that’s helped our book … so, yes, it’s a challenge, but it’s really taking on a life of its own,” says Deska.
Matt Steinmetz is the publisher and brand director of Publishing Executive.