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INSIDER: Based on the information Simba has been tracking, how price-sensitive are print book buyers?
MICHAEL NORRIS: It depends on the book and on the buyer, but in general we've seen a big gravitation toward paperbacks over the past year or so while hardcovers have been flat or declining. Publisher sales data mostly confirms this, and we've also seen booksellers reporting better luck lately with the lower-priced products. A part of the reason does have to do with paperback titles costing less than hardcover, and with the economy what it is everyone's looking for ways to save. When the economy starts to turn around we'll hopefully see hardcover [sales] tick up again.
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- Michael Norris
Matt Steinmetz is the publisher and brand director of Publishing Executive.