A Lesson in E-Literacy
Are educational publishers behind when it comes to widespread electronic opportunities?
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However, despite paper’s hold on educators, there are other online opportunities that have shown major gains—and publishers are clearly the ones resisting. According to Charlene Gaynor, president of the Association of Educational Publishers (AEP), one company revealed to her a 20-percent to 30-percent sales-revenue gain on a book it offered for free online––not a free excerpt, mind you, but the entire title. “It makes a lot of sense to me,” says Gaynor. “Even if you get the information for free, it’s much more convenient to get it from a bookshelf than from a computer. If your book is quality, being able to see it all [online for free] can only help the sale.”
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Eric Butterman
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