Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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A year ago, I wrote a column examining the problems that occur when publishing organizations place marketing departments in technology silos, without access to digital assets and tools that would otherwise make marketing programs more effective.
The situation seems only to have gotten more dire. As digital media becomes increasingly important, so does the strategic potential of marketing organizations. Yet, often, marketing groups still are relegated to secondary status within the publishing organization.
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- People:
- Andrew Brenneman
- Ted Hill
Andrew Brenneman
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