Market Focus: 'The Dog Ate My Homework' Just Doesn’t Fly Anymore
As digital tools replace paper-based instruction in more schools, demand rises for multimedia publishing products.
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Who hasn’t tried the excuse, “My dog ate my homework,” on a teacher? Success with that excuse now is nearly impossible, according to experts in educational book publishing. So much of what teachers currently do involves digital materials and tools that, short of a network failure or computer glitch, a student would be hard-pressed to come up with a similar excuse.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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