By
Lynn Rosen
Atavist, a multimedia storytelling platform which launched in January 2011, has received acclaim for its unique mix of longform journalism and an innovative content management system. In fact, the company has already received high-profile investment backing from the likes of Marc Andreessen and Google's Eric E. Schmidt. Co-founder, CEO and editor Evan Ratliff says: "We are this kind of hybrid outfit in that we're not solely focused on software or publishing. We are a media and a software company."
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%0D%0AThis%20media%2Fsoftware%20combo%20wasn't%20in%20the%20original%20plan.%20The%20initial%20goal%20was%20to%20be%20an%20innovator%20in%20the%20space%20called%20longform%20journalism,%20pieces%20of%205,000%20to%2030,000%20words%20meant%20to%20be%20read%20in%20one%20sitting.%20"We%20started%20as%20an%20outfit%20that%20just%20wanted%20to%20do%20publishing,%20and%20a%20certain%20type%20of%20publishing%3A%20These%20short%20[pieces]%20between%20book%20and%20magazine%20[length],"%20says%20Ratliff%20—%20books%20that%20would%20be%20"multimedia"%20and%20"enhanced."%20"In%20order%20to%20that,%20we%20ended%20up%20developing%20our%20own%20publishing%20software%20to%20publish%20to%20multiple%20devices%20at%20the%20same%20time."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fatavist-a-media-software-company%2F" target="_blank" class="email" data-post-id="1184" type="icon_link"> Email Email 0 Comments Comments