Shrinking Library Market Poses Challenge to University Presses
Author, Marketer and Independent Publisher Laura Waldron discusses challenges in today’s university press market and offers advice on combating a shrinking library market.
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As Penn publishes books that are both scholarly and trade oriented, I am engaged with both the intellectual debates within the academic world, and the real-life challenges that the business of publishing presents.
What’s the biggest challenge facing marketing executives within the university press market today?
Waldron: Market-wise, our biggest challenge in university press publishing is the diminution of the library market. I remember being able to sell 1,500 copies of a book just to the library sector some 15 years ago. Today, that number is more like 250 to 350. And it’s that way across the board, for all academic publishers.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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