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Barnes & Noble CEO William Lynch yesterday sent an e-mail to former Borders customers informing them of its purchase of some of Borders' assets, including trademarks and customer data. The bookseller is offering a 15-day opt-out period for former Borders patrons who do not wish to have their information become part of Barnes & Noble's database.
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- Companies:
- Barnes & Noble Inc.
- People:
- William Lynch
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