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With so many voices clamoring to find an audience, it's hard to make any one book stand out, Nawotka noted. "There's noise, noise, noise, noise out in the market," he said. "So how on earth do you get noticed?"
For some authors and publishers, the answer has lately come from attention grabbing stunts, such as novelist Jennifer Belle's hiring of several dozen female actresses to ride the subways of New York and laugh uproariously while reading her book.
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Jim Sturdivant
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