Ready to Print
Behind Amazon.com’s purchase of new Hewlett-Packard presses and its plans for print-on-demand.
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Never Out of Stock
The move is an effort to fulfill customers’ orders more efficiently, says Aaron Martin, Amazon’s director of Print and Disc on Demand Services. He says the chance of having a book be out of stock is much less likely with the improvement upon the company’s previous POD setup. The Indigo-model presses Amazon purchased can produce full-color books, as well as color covers for black-and-white titles.
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