Behind the Curtain on Cross Platform ProductionOctober 16, 2012 By Brian Howard
At the Publishing Business Virtual Conference and Expo in September, a panel of publishing vets convened to discuss strategies meeting this challenge head on.
John Shaw, Executive Director of Publishing Technologies for SAGE, took a peek inside SAGE's online content repository, key to the publisher's XML-first process.
Andrew Brenneman, Founder of Finitiv, discussed the benefits of cloud-based delivery systems to deliver content to different platforms.
And Brian O'Leary, Principal at Magellan Media Consulting Partners, discussed strategies for balancing the "three gears" necessary to cross-platform production: tools, people and process.
The discussion focused on designing cross-platform strategies that allow publishers to prepare a single document that can be easily output to all channels: ebooks, mobile apps, web platforms and even print. Also discussed were the importance of avoiding costly, after-the-fact conversion, paying close attention to metadata and the sales importance of well-managed and -tagged content.
For more information, listen to the entire session online by logging in to the virtual show website.