BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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he idea is pretty straightforward: Release a book, create a Web site to go along with it,
and, voila, you’ve got yourself a surefire marketing tool. Just putting something on the Web is no guarantee of success, however, which may be why, for many publishers, this simple formula ends up having a lot of variations. Book-companion Web sites—portals providing access to authors, blogs, online forums, games, contests and other multimedia offerings—play a significant role in the world of online book promotion.
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- PHILADELPHIA, PA
James Sturdivant
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