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- Offering access, not just products
- Promoting components; and
- Providing content as part of workflow
The Traditional Plateau
According to the Bookstats database, unit sales of books published in the United States grew about 4.8% between 2008 and 2013-a compounded growth rate of a bit less than 1% a year. Over that same period, prices dropped 2.5%, eroding any notion of growth in the market. While unit sales of digital formats, mostly ebooks, are up almost 1,200% since 2008, they largely replaced sales of physical formats, which declined almost half a billion units in the same time frame.
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Brian O'Leary
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Brian O'Leary is the founder and principal of Magellan Media Partners, a publishing consultant that helps enterprises with media and publishing components.
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