The opportunities for monetizing that content today are better than ever. Improved tools and techniques have reduced the cost of high-quality digitization. And the internet has dramatically increased potential audience size: today you can widely sell your content over the web to audiences you might never have known existed. Improved search technology, specialized aggregators, and the cloud make your content much more discoverable. People no longer need to travel thousands of miles to see unique materials, and they don't even need to touch them (which should make many archivists smile).
Mark Gross, president of Data Conversion Laboratory (DCL), is an authority on XML implementation and document conversion. Prior to joining DCL in 1981, Gross was with the consulting practice of Arthur Young & Co. He has a B.S. degree in Engineering from Columbia University and an MBA from New York University. He also has taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.