By
Yoav Lorch
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
Book Business asked industry thought leaders to discuss the big ideas that are changing the book industry. We are excited about the future of publishing, and we hope these essays invigorate you with new and illuminating perspectives on that future. View the complete essay collection here.
You may have noticed that in recent discussions about ebooks, the word "reading" has somehow gone missing. The talk is all about selling, pricing, royalties, etc.-as if these books are made merely for selling. But they aren't. They are made for reading. If we create smart, beautiful, entertaining books that are not read, we have created nothing.
1 Comment
View Comments
Yoav Lorch
Author's page
Yoav Lorch is the founder and CEO of Total Boox.
Related Content
Comments